- CitiEnergy needs to invest in social media marketing
- inexpensive, effective, direct contact with end users
- By having an account on different social media platforms we can post about updates, how our natural gas is being used, education on natural gas and how it’s used to help our economy and country, ending the stigma against natural gas, anything.
87% of all businesses use social media to connect with end users/customers for brand communication
Of those, the top 3 platforms were Facebook, Youtube and LinkedIn with 93% use of Facebook, 43% on YouTube and 43% on LinkedIn.
Capstone 2020 