Research Outline # 5
Title of Article: 3 Underutilized Oil and Gas Marketing Strategies
Author(s): Terri Hoffman
Publication Year: 2018
I. Thesis: You can reinvigoratingly engagement with your prospects in simple ways without having to rebrand yourself.
.
II. MAIN IDEA: Remarketing ads / Google Ad words
A. Remarketing Ads
1. Ads are served through third party networks like the Google display network (which emcompasses over two million websites and over 650,000 apps) or Facebook (over 2.2 billion monthly active users worldwide according to Facebook MAUs).
B. Google Ad words
1. . The advantage is the targeting capabilities available using the Google AdWords management tools. You can specifically target people based on the visit to your website PLUS you can expand that audience by targeting specific demographic data, interests, and filter your audience by demographics, and even interests.
2. You can se up a series of targets but the more you target, the more expensive the ads will cost. High Quality and targeted audience over high volume of unlikely prospects.
III. MAIN IDEA: Use Linked In for Prospects
A. Set up a company Page
1. Publish Updates about company
2. Blog Posts about events.
B. Use “Sales Navigator”
1. Sales Navigator is a subscription service that allows you to create a custom audience based on a series of filtering criteria (examples: Job Title, Company Name, Revenue, Number of Employees). You can then save people as Contacts
2. We can see prospects, save in contacts and send direct messages of updates and newsletters. Start by identifying target personas, setting up filtered lists, and then adding contacts that meet your criteria.
IV. Main Idea: Use Video Marketing
A. People work with people
1. offers a “face to face” meet with prospects
2. provides communication
B. work with a professional
- Shows you care about quality
- Gives viewers that extra edge, and can be used to share on linked in and other business profiles that people are searching on daily.
Capstone 2020 