My project will be based on how to update our current business to look more enticing to potential investors. I am currently serving in the energy business. The company I work for is an oil and natural gas exploration and production company. We drill, hold and supply natural gas anywhere from “Ma and Pop” shops and houses to a Federal Penitentiary so the need is wide. We are a small business and began in 1996.
We have many different natural gas wells and sites and some are owned in a partnership with other individuals who invested with our company. Obviously, each investment was sought out differently, maybe they knew the owner of the company, or met at a conference, maybe they found us in a newspaper, the list really is long as to how an investor could have found us. But one thing is for sure, when people are researching companies to place their money with, they 100% turn to the internet to research what and where they are putting their money into.
Luckily our company has a website! However, it is very dated. A plan of mine for this project is to investigate and utilize all resources into revamping our website and catering to the potential investors. I will lean on our marketing team, and contact a few investors with what they find most beneficial about a website and what they would prefer to look for or be available to them and try to implicate that in the new design.
Capstone 2020 